Why Are So Many People Addicted to Watching Videos During Suhoor? Here's a Psychological Explanation

In today's digital age, short videos are increasingly dominating the internet. Platforms like TikTok, Instagram's Reels feature, and YouTube's Shorts have made the short video format incredibly popular. In fact, many people prefer watching videos that are 15–60 seconds long over longer videos that last more than 10 minutes. So, what's the real reason behind this phenomenon? Short videos are preferred due to various factors that influence viewer preferences.

1. Human Attention Span Is Getting Shorter

One of the main reasons is the human attention span is getting shorter.

On the internet, people want to get information or entertainment as quickly as possible.. Short videos convey the essence of the message directly without having to watch for too long.

For example:

    • quick tip

    • short story

    • instant entertainment

    • Short tutorial

This makes short videos feel more efficient and less boring..

2. Easier to Consume When Busy

Many people watch videos when:

    • waiting for something

    • in transportation

    • during work breaks

    • before sleeping

Short videos are perfect for situations like this because they can be watched in less than a minute..

In contrast to long videos which require more time and focus.

3. Platform Algorithm Supports Short Videos

Social media platforms today are heavily pushing short video content.

For example:

    • TikTok using the system For You Page which displays videos quickly and continuously.

    • Instagram prioritizing Reels to reach more users.

    • YouTube juga mempromosikan Shorts agar bersaing dengan platform lain.

As a result, short videos have a greater chance of going viral and reaching new audiences..

4. Easier for Creators to Create

From the creator's perspective, short videos are also easier to produce.

Usually only requires:

    • one simple idea

    • short duration

    • fast editing

Because of this, many creators can upload more content in a short time..

5. Provides Instant Entertainment

Short videos are often designed to deliver a quick emotional response, such as:

    • Funny

    • startling

    • inspiratif

    • informatif

In a matter of seconds, the audience can get entertainment without having to wait long.

Conclusion

The popularity of short videos is no accident. This format fits the fast-paced and convenient modern lifestyle.

With the support of algorithms from platforms such as TikTok, Instagram, and YouTube, short videos will likely remain a major trend on the internet in the next few years.