Many F&B entrepreneurs think that "as long as the food is delicious, it will be popular." In reality, taste is just...
30% of customer experience. The rest? The atmosphere, service, cleanliness, and ease of ordering make
They are comfortable. Sometimes customers like the taste, but don't feel it. "Wow, I want to come back again".
Just think:
Once customers are finished eating, what do they feel? Was the table dirty? Was the waiter indifferent? Was the receipt
late in coming out? Little things like that often ruin a customer's last impression. And the last impression =
the most memorable.
A smile, a greeting, or even a simple “thanks for stopping by” can increase retention customers. Big businesses
know this all too well, which is why they always train their employees to have customer empathy. Because what customers remember
it's not just a feeling — but feeling accepted.
Sometimes your food is delicious, but customers think, "Why is it so expensive for this?" It's not a matter of price, but...
value perception problemsIf the appearance, packaging, or presentation does not "match" the price, customers will feel...
This is where branding and packaging that convey a professional impression become important.
Customers are satisfied, but they don't give them a reason to return. Try adding:
1. “come again and get a discount” promo
2. loyalty card
3. Follow up via WhatsApp/Instagram or simply update new menus in stories
Let customers feel it “Oh, this place is active, I want to go back!”
If it's good once, but the quality drops twice—bye! F&B customers are more sensitive to consistency than
big promotions. So, make sure the taste and service remain at the same level every time they come.
