Cup Recommendations for Growing Coffee Shops
Complete Guide to Cup Types, Functions and Reasons for Choosing Them
The coffee shop started to develop is in the most crucial phase.
It's no longer just "selling coffee", however build a trusted brand.
At this stage:
the quality of the coffee is okay
customers start to be loyal
stable sales
and the brand name started to be known
The problem:
Lots of coffee shops stuck naik kelas karena the packaging does not develop.
However, in the eyes of consumers:
cup = quality
cup = fair price
cup = whether or not a brand is intentional
Characteristics of a Coffee Shop That Has Entered the Development Stage
Usually have these signs:
Sales are starting to be consistent
Menu additions (iced coffee with milk, signature, seasonal)
Sudah mulai main Instagram / delivery app
Customers are starting to recognize the brand, not just the taste.
At this point, the cup should expand as well.
1. PET Cup (Clear Cup) – For Cold & Visual Menus
Suitable for:
Iced coffee with milk
Cold latte
Signature layered drink
Why PET?
Transparent → drink contents become “visual sales”
Suitable for IG content & customer stories
Looks more modern than a plain cup
Important tips:
Use 1–2 color screen printing or clean stickers.
Too crowded actually reduces the premium impression.
2. SJP (Single Wall Paper Cup) – For Daily Take Away
Suitable for:
Americano
Hot latte
Fast food menu
Why SJP
Costs are still efficient
Looks much more professional than plain cups
Easy to customize logo & brand colors
Notes:
In the developing stage, avoid generic designs.
Minimum clear logo + consistent colors.
3. Poly Cup – Budget Solution but Still Branding
Suitable for:
Event
Promo
Large volume sales
Why Poly Cup?
Cheaper than PET
You can still screen print logos
Suitable for coffee shops that are starting to expand sales
👉 Poly cups are not cheap, as long as the design is correct.
Common Mistakes in the Development Stage (Must Avoid)
❌ Still using thin cups
❌ Design changes with each order
❌ Small & hard to read logo
❌ Cup is inconsistent between hot & cold menu
If this still happens, your brand looks like it hasn't leveled up yet.
Cup Strategy to Make Your Brand Look Upscale
✔ Use maximum 2 main colors
✔ Clear logo from a distance of 1 meter
✔ Match the color tone of the cup with your Instagram feed
✔ Choose a cup lid that is neat & sturdy
Remember:
People may forget the taste of your coffee,
But they remember brands that show intent.
