{"id":5012,"date":"2025-11-11T16:19:42","date_gmt":"2025-11-11T09:19:42","guid":{"rendered":"https:\/\/printingkemasan.com\/?page_id=5012"},"modified":"2025-12-15T09:39:32","modified_gmt":"2025-12-15T02:39:32","slug":"kenapa-bisnis-kuliner-untung-tipis","status":"publish","type":"page","link":"https:\/\/printingkemasan.com\/en\/kenapa-bisnis-kuliner-untung-tipis\/","title":{"rendered":"artikel 7"},"content":{"rendered":"
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Why is the culinary business crowded but profits are thin? This is the reason!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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So many F&B entrepreneurs experience this:\nSales are booming every day, but their account balance remains the same.\nDespite having customers lining up, good reviews, but... why aren't they getting rich?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Don't worry, you're not alone.\nHere are 7 reasons why culinary businesses can be busy but have little or no profit.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1. The selling price does not correctly calculate the cost of goods sold (COGS).<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Many entrepreneurs still determine prices haphazardly.<\/h3>

Whereas, Cost of Goods Sold (COGS)<\/em> must have calculated all costs:<\/h3>

1. Raw materials,<\/h3>

2. Labor,<\/h3>

3. Packaging,<\/h3>

4. Rent a place,<\/h3>

5. Electricity & gas,<\/h3>

Even small expenses like tissues & plastic spoons<\/em><\/h3>

–\u00a0 Tips:<\/strong><\/h3>

Use the formula:<\/h3>

COGS = (Total production costs + overhead) \u00f7 number of products<\/strong><\/h3>

Then you can add a realistic profit margin (20\u201340%).<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2. Focus on Turnover, Forget Profit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Omzet besar gak selalu berarti untung. Banyak yang kejebak di \u201cjualan banyak = sukses\u201d, padahal profit tipis banget<\/h3>

karena semua uang muter buat stok & promosi.<\/h3>

\ud83d\udcac Coba hitung ulang:<\/h3>

\u201cBerapa margin bersih gue per porsi setelah semua biaya?\u201d<\/h3>

Kalau hasilnya di bawah 15%, berarti lo harus revisi harga atau efisiensi biaya.<\/h3><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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3. Kemasan Murahan, Nilai Produk Turun<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kadang produk udah enak, tapi kemasannya gak meyakinkan. Pembeli akhirnya nganggep produknya \u201cmurah\u201d,<\/h3>

padahal rasanya top tier. Padahal kemasan tuh bukan cuma wadah,<\/em> tapi bagian dari pengalaman pelanggan. Brand<\/h3>

besar aja bisa jual 2x lipat cuma karena packaging-nya keliatan premium.<\/em><\/h3>

\ud83d\udca1 solution<\/strong><\/h3>

Pakai desain dan bahan kemasan yang sesuai karakter brand.<\/strong><\/h3>

Kalau lo butuh contoh kemasan profesional, cek WJPackindo \u2014 banyak opsi keren buat levelin brand lo.<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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4. Promosi Gak Terarah<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ngiklan terus di IG tapi hasilnya gitu-gitu aja?<\/h3>

Bisa jadi karena lo promosi tanpa strategi.<\/h3>

Promosi itu bukan sekadar posting foto makanan<\/em>, tapi gimana lo ngasih alasan emosional<\/em> biar orang beli.<\/h3>

Example: storytelling, behind the scene, atau highlight bahan premium.<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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5. Pelanggan Gak Balik Lagi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kalau semua pelanggan cuma beli sekali, artinya bukan masalah rasa, tapi hubungan.<\/em><\/h3>

Bisa jadi mereka lupa, gak follow-up, atau gak dapet kesan mendalam dari brand lo.<\/h3>

\ud83d\udca1 Coba ini:<\/strong><\/h3>

1. kasih note kecil di kemasan,<\/strong><\/h3>

2. buat loyalty card digital,<\/strong><\/h3>

3. atau kasih QR ke akun brand biar mereka gampang follow.<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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6. Operasional Gak Efisien<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tenaga kerja berlebih, pemborosan bahan, atau jam kerja gak optimal \u2014 semua itu makan profit tanpa sadar.<\/h3>

Buat SOP sederhana biar semua proses efisien dan bisa ditinggal tanpa chaos.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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7. Gak Pisahin Keuangan Pribadi & Bisnis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ini klasik banget.<\/h3>

Kalau uang usaha masih campur sama uang pribadi, lo gak akan pernah tahu bisnisnya untung atau rugi beneran.<\/h3>

\ud83d\udca1 Minimal punya dua rekening:<\/h3>

1 buat bisnis, 1 buat pribadi.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bisnis kuliner rame belum tentu untung besar. Tapi kalau lo bisa ngatur HPP, branding kemasan, promosi, dan <\/strong><\/h3>

efisiensi operasional, <\/strong>profit bisa naik tanpa harus nambah pelanggan. Dan inget:<\/h3>

\u201cYang bikin orang balik bukan cuma rasa, tapi juga kesan yang lo kemas.\u201d<\/em><\/strong><\/h3>

Coba review ulang bisnis lo dari 7 poin di atas \u2014 dan mulai ubah dari hal kecil yang paling ngaruh ke profit.<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Read other articles:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Kenapa Bisnis Kuliner Rame Tapi Untung Tipis? Ini Alasannya! Banyak banget pengusaha F&B yang ngalamin hal ini: jualan rame tiap hari, tapi saldo rekening tetep segitu-gitu aja. Padahal pelanggan ngantri, …<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-5012","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/printingkemasan.com\/en\/wp-json\/wp\/v2\/pages\/5012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/printingkemasan.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/printingkemasan.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/printingkemasan.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/printingkemasan.com\/en\/wp-json\/wp\/v2\/comments?post=5012"}],"version-history":[{"count":10,"href":"https:\/\/printingkemasan.com\/en\/wp-json\/wp\/v2\/pages\/5012\/revisions"}],"predecessor-version":[{"id":5363,"href":"https:\/\/printingkemasan.com\/en\/wp-json\/wp\/v2\/pages\/5012\/revisions\/5363"}],"wp:attachment":[{"href":"https:\/\/printingkemasan.com\/en\/wp-json\/wp\/v2\/media?parent=5012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}