Consumers now judge a brand by the overall experience, not just the product itself. Visual appearance, packaging, the story behind the product, and the way brands communicate on social media influence buying decisions.
Transactions are increasingly happening through social media such as TikTok, Instagram and WhatsApp. Consumers are more comfortable interacting directly before buying, because they feel more confident and make decisions quickly.
Many consumers are starting to choose brands that show concern for the environment and the local economy. This makes eco-friendly packaging and brands with a social mission more desirable.
Speed of delivery, ease of transaction, and seller responsiveness are now often more decisive than low prices alone.
Before buying, consumers almost always read reviews and look at ratings. Online reputation is an important asset for MSMEs.
A more personalized approach through messaging, product recommendations, and after-sales service makes consumers more loyal.
Content that showcases processes, brand stories, and real user testimonials are more trusted than regular ads.
Consumers expect to move seamlessly from social media, chat, marketplaces, to physical outlets.
